New Study by ACUVUE Shows Clear Vision Helps Gen Z with Confidence, Comfort and Connection
88% of Gen Z survey respondents say that having clear vision helps them appreciate their own self-expression, inspiring the launch of the Seen with ACUVUE campaign.
JACKSONVILLE, FL — February 24, 2025 – Today, ACUVUE, the world’s leading contact lens brand shares findings from a new research survey (Ipsos) that shows how eye health and clear vision affects Gen Z’s self-image and their perception of others. With the debut of the Seen with ACUVUE campaign, ACUVUE encourages Gen Z to showcase their most authentic selves each day with the support and comfort of ACUVUE contact lenses.
The survey, which sampled young Americans aged 18-28, found that 90% of respondents felt having the ability to see themselves and their peers more clearly significantly boosted their confidence. Although 6 in 10 American Gen Z surveyed require vision correction, only 15% have been fitted with contact lenses.
People interested in trying ACUVUE can visit acuvue.com to find an eye care professional and claim their free trial of ACUVUE contact lenses*.
Other key highlights from the survey include:
- 83% of Gen Z say they more easily connect to people when they see them clearly.
- 82% of those who wear contact lenses say doing so makes them feel more confident.
- 89% of contact lens wearers state that comfort is the most important factor when choosing contact lenses.
“We know Gen Z embraces comfort, not just in the physical sense, but emotionally as well – the comfort of expression and living authentically,” said Chris Yarashas, Vice President, U.S. Marketing, Vision, Johnson & Johnson. “We launched the Seen with ACUVUE campaign to evolve how we think about comfort, and encourage Gen Z to express themselves, and feel comfortable not only in contact lenses, but in their own skin^. We want the next generation to truly feel Seen with ACUVUE.”
Introducing the New #SeenWithACUVUE Campaign
The Seen with ACUVUE campaign seeks to help the next generation not only see themselves clearly, but to empower Gen Z to embrace seeing clearly and comfortably with ACUVUE contact lenses^.
To bring this to life, ACUVUE has created a brand platform that includes digital video content across social platforms and partnered with an array of influencers to share how contact lenses help them in expressing their most authentic selves, clearly and confidently by using #SeenwithACUVUE.
People interested in trying ACUVUE can visit acuvue.com to find an eye care professional and claim their free trial of ACUVUE contact lenses.
About ACUVUE
The ACUVUE Brand transformed vision correction more than thirty-five years ago with the introduction of the world’s first soft disposable contact lenses. Since then, the ACUVUE® Brand has been dedicated to finding innovative new ways to help people around the world see better.
About Vision at Johnson & Johnson
Johnson & Johnson has a deep legacy in developing transformational new products that improve the health of patients’ eyes. As a global leader in eye-health, we have a bold ambition: Vision Made Possible – and are paving the way for a new future of eye health to support the full spectrum of pediatric, developed and mature eyes. Through cutting-edge innovation, scientific expertise, and advanced technologies, we are revolutionizing the way people see and experience the world. At every step of the eye health journey – from contact lenses and refractive and cataract surgical solutions to investigational gene therapies for retinal diseases – we stand as a trusted partner with the goal of making vision possible for customers and patients. Visit us at jjvision.com, follow @JNJVision on Twitter, Johnson & Johnson Vision on LinkedIn, and @JNJVision on Facebook.
Important Information for Contact Lens Wearers
ACUVUE® Contact Lenses are available by prescription only for vision correction. An eye care professional will determine whether contact lenses are right for you. Although rare, serious eye problems can develop while wearing contact lenses. To help avoid these problems, follow the wear and replacement schedule and the lens care instructions provided by your eye doctor. Do not wear contact lenses if you have an eye infection, or experience eye discomfort, excessive tearing, vision changes, redness, or other eye problems. If one of these conditions occurs, remove the lens and contact your eye doctor immediately. For more information on proper wear, care and safety, talk to your eye care professional and ask for a Patient Instruction Guide, call 1-800-843-2020, or download the Patient Instruction Guide.
© Johnson & Johnson and its affiliates 2025. All rights reserved.
About the Study
These are the findings of an Ipsos survey conducted on behalf of ACUVUE. Fieldwork was conducted between August 8 to 15, 2024. A total of n=500 American Gen Z (Aged 18+) who use social media participated in the survey which was fielded via the Ipsos’ panel. Quotas and weighting were used to ensure the sample's composition reflects that of the population according to census parameters. This survey has a credibility interval of +/- 5.0 per cent ,19 times out of 20, of what the results would have been had all American Gen Z adults been surveyed.
About Ipsos
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multi- specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.
“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.
Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, STOXX Europe 600 and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
*Free trial contact lenses available only from participating eye care professionals. Exam and fitting fees not included.
^Subjective Comfort Data has not been collected for the ACUVUE Abiliti Overnight.
